Price Your House Right You don't want to create the wrong impression by pricing your house too high and then reducing it. Nor do you want to leave money on the table. Your agent will analyze comparable sales and prepare an estimate of value—often called a CMA—for comparative market analysis. It is OK to compare this to the Zestimate at Zillow but note the variances your agent will point out because your listing agent should have the experience and education to provide you wit